Saturday, November 14, 2009

1000 wanna be's line up for Jimmy Choo...Was it worth it?




It was estimated that over 1000 people lined up for the unveiling of the Jimmy Choo line at H&M at the Beverly Center in Los Angeles today.  Some wanna be's slept in the parking lot of the mall to be one of the first to be given the "golden wristbands" that granted them the privilege of shopping the collection first. Well, it didn't go as smoothly as anyone hoped.  More of the fiasco after the jump.
The event itself would have made Carrie Bradshaw push aside her Manolos...but the poor coordination of the the crowd (once inside of the store), soured the entire experience.  For starters, the coveted wristbands were given to the first 160 people in line. The stores did not open until 10:00 am, but no one (not even wristband holders) were allowed inside of the store until 10:15.  Once the wristband holders were inside of the store, they were allowed to shop the collection until 12:15 - the wanna be's would be allowed in after that.   During this time, H&M security (wearing FBI issued black suits) allowed groups of the general public inside to shop around the store (not the collection).   At first, the coordination seemed to working like clockwork; a few shoppers were let in so that the store didn't get too crowded...but then the H&M powers that be (dressed in Purple Jimmy Choo T-shirts) told security to let ALL of the people in! So basically, the remaining line of oh, 150 people went running like a stampede into the already crowded store!Once the herd was corraled inside, the first thing you saw was that the front of the store was a free for all; several fashion items were brought out on the arms of employees (who had to be thinking that H&M doesn't pay them enough to put up with this kind of madness), who put the clothes on racks and let the rabid shoppers pounce! People were throwing clothes left and right! As quickly as the clothes were gone, they were replenished.  Yes, that is a good thing; but bad when you have people on top of people and no order of service!

Meanwhile, the 150 (and growing) crowd of wanna be's were left wandering aimlessly inside the store, waiting their turn to shop the collection; let's face it, no one came on this day to shop at H&M "proper"... everyone wanted "The Shoes"! Security!  So, on the Ogre scale,  I give the shoes and accessories 4 winks and the clothes (which looked a bit cheap in my opinion), 2 winks.

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